About Us



Coach Ed has vast experiences in pitching projects to potential clients, presents operational and project statuses to CEOs & Senior Management, and strategic papers to senior Government Officials. Over the course of more than a decade, his colleagues and friends have sought his insights on leadership, staff development and enhancing of employee engagement.

Coach Ed has coached and trained over 200 professionals with excellent reviews from all of them. He has trained consultants from Accenture, provided presentation and pitching training to Brunei ICT Awards (BICTA) and The Asia Pacific ICT Alliance Awards (APICTA Awards) contestants, member of a judging panel for prestigious events such as Crown Prince CIPTA 2019 Award and Institution of Engineering and Technology (IET) – Present Around the World competition. He has also coached Officers and Managers from Brunei Darussalam’s e-Government Technical Authority Body (eGTAB), e-Government National Centre (EGNC), Authority for Info-Communications Technology Industry (AITI) and Telekom Brunei Berhad (TelBru) Field Operations Management Team.

Coach Ed is also a speaker at TEDx Universiti Teknologi Brunei and also a mentor for the Brunei Mentors for Entrepreneurs Network (BMEN).

Graduated with an Executive Master of Management (People Leadership) and Master of Information Science (Software Engineering), and combined with his vast experience, Coach Ed is adept at analysing the needs of participants and effectively bringing out the best in each of them.


His company SOAPBOXER COMPANY is proudly a 3L Company – Locally Owned, Locally Developed & Locally Delivered.

A Big Shout Out To


Email:      ed.lim@soapboxercompany.today


  • White Twitter Icon
  • White LinkedIn Icon
  • White YouTube Icon
  • White Facebook Icon
  • White Instagram Icon

© 2018 Soapboxer Company. Proudly created with Wix.com